Maintain and build upon over 150 years of heritage in savings

Customer satisfaction and retention

Our key strengths

  • Customer focused
  • Transparent, good value savings products

Stable retail savings platform

OSB’s proposition for savers is simple; we offer consistently good value savings products to attract and retain a loyal customer base. Its Kent Reliance retail savings franchise has been a valued and recognised brand for over 150 years.

Following the acquisition of Charter Court Financial Services Group Plc on 4 October 2019 OneSavings Bank also attracts retail deposits through its Charter Savings Bank brand.

Transparent savings products

We deliver straightforward products that meet customer needs for cash savings. We offer good and consistent value, without having to price at the very top of the best buy tables, and existing customers benefit from loyalty rates. We attracted over 40,000 new savings customers during 2018, and retained 95% of maturing fixed term deposit balances, demonstrating the strength of our long-term proposition.

Customer retention


2017: 90%

Our history

Find out more about our history

Our business model

Find out more about our business model